My husband and I have a proven track record of building brands and businesses. The most common question we get from people is, “How do you come up with new products and brands?” The most common compliment we get is, “You nailed it.”
Putting all your effort, education, experience and heart into an idea is the best way to develop a winning brand or product.
On a Sunday afternoon, I told my husband I was starting an editing business full-time, and when he came home for lunch Monday, he asked me if I came up with a company name. I said, “Rivet.” He immediately smiled and said, “You nailed it.” He then went on about the invention of the denim rivet and how he completely gets how I want to make people’s writing stronger, just like a rivet makes jeans stronger. We understand each other.
· My success reflects a deep connection I have with my husband and business partner.
· My work is a total commitment to my passions and an unwavering effort to improve your ideas.
· Rivet is my allegiance and dedication to making other’s work stronger.
My business succeeds through living these principles.
What are the principles that guide your success? If you need help with clearly articulating these goals and principles in writing, I can help. Email me with your ideas or problems, and let’s start a conversation.
